Simplicity is the modern communication channel for municipalities in the
21st century. Learn why it can replace conventional channels.
Today, disinformation and hoaxes are more dangerous than ever. On social media, the municipality has no control over the narrative, information can get lost in tons of other posts, and it's impossible to create a closed community of residents. You are dependent on algorithms that change without warning, and ads are too expensive to run.
As opposed to social media, where hate and disinformation are spread heavily, the Simplicity application is a place for constructive feedback and real-life suggestions from real people.
How many municipality websites have you come across that were mobile-friendly? Today, when everyone's on their phone, it's a UX nightmare. The issue is also with all the irrelevant sections that the user needs to click or search through to get to the desired destination. Our survey says it all: we asked the participants “Have you visited the municipality website in the last 3 months?”. 87 percent answered “no”.
In the past, municipal broadcasting kept us updated. Today, we can have all the relevant information literally in our pockets.
Do we even need to talk about these outdated options? As a municipality, you need to look into the future. You need to be ready for the communication of the 21st century – on the internet, real-time, responsive, staying on the screens and in the residents' hands. Sure, you can keep the bulletin board or local broadcasting if you want to, but a simple communication app like Simplicity will do that job much better.
Emails require expensive maintenance and come with too many privacy concerns. And really, how many times have you read a newsletter instead of deleting it right away, considering it to be spam? Other downsides of both emails and texts are low reach, purely informative character and a lack of interactive features.